Seaa And Edgeprop Launch Multi Listing System Mls Co Broking Among Real Estate Agent Members
The Singapore Estate Agents Association (SEAA) and EdgeProp Singapore are excited to announce the official launch of a specialized Multi-Listing System (MLS) exclusively for SEAA real estate agent members. This innovative platform was developed after a partnership was formed in December 2024 and will go live on June 18.
The MLS was created as a cost-effective solution to facilitate seamless co-broking among SEAA’s large membership of 15,000 agents. It allows members to easily post, manage, and collaborate on property listings within a secure, centralized environment.
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Owned by SEAA, the MLS was developed and will be maintained by EdgeProp, the technology partner behind the initiative. Together, SEAA and EdgeProp will continuously enhance and ensure the reliability and relevance of the MLS in an ever-changing real estate industry. The web-based system is also mobile-friendly upon its launch, with plans for a dedicated mobile application in the works.
Adam Wang, president of SEAA, formally announced the launch of the multi-listings system at the Singapore Estate Agents Conference 2025 held at the Lifelong Learning Institute. He states, “This collaboration with EdgeProp is an industry-driven initiative aimed at providing an affordable alternative platform to enhance co-broking opportunities for our members. It helps address rising operational costs for agents and reinforces SEAA’s commitment to equipping our members with innovative, effective tools.”
Bernard Tong, CEO of EdgeProp, also expresses his excitement about the partnership, saying, “We’re proud to partner with SEAA in launching this platform. Our goal has always been to empower the industry through technology, and this MLS is a meaningful step toward a more collaborative, efficient, and modern real estate ecosystem.”
The MLS offers several key features and benefits, including being a cost-effective co-broking platform for SEAA’s 15,000 members to collaborate on sales and rental transactions. It also serves as a secure, member-exclusive repository of real-time property listings, ensuring listing quality through a one-property-one-listing rule. The platform is strictly for SEAA members, promoting trust and collaboration within the association. Ongoing support and innovation will be provided by EdgeProp to meet evolving industry needs, and SEAA’s ownership ensures alignment with members’ interests and prioritizes data security and accountability.
To further encourage adoption, SEAA members will have complimentary access to the platform from the launch date until the end of 2025. After that, a nominal subscription fee, designed to remain affordable, will apply starting Jan 1, 2026. Training materials and user support will also be provided to facilitate onboarding and maximize adoption.
In related news, SEAA recently recognized 625 agents at its annual SG Real Estate Agents Excellence Awards and appointed Anthony Gan as CEO. The association also led best practices on co-broking commissions, which will take effect on July 1. With the launch of the MLS, SEAA continues to demonstrate its dedication to enhancing the real estate industry for the benefit of its members.