Singapore Based Expiscore Launches Rating System Human Centric Customer Experience Buildings
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EXPIScore, a company based in Singapore, has recently introduced its innovative rating system, also called EXPIScore, which aims to assess the customer experience in buildings from a human-centric perspective. In a recent press release on May 19th, the company stated that their system evaluates buildings based on a comprehensive set of criteria that focuses on people’s needs, preferences, and aspirations for their real estate environments.
The criteria used in the EXPIScore rating system were carefully selected through detailed consumer surveys in consultation with industry experts and pilot adopters. The system currently has two assessment categories: EXPIScore: LIVE for residential developments, including serviced apartments, and EXPIScore: WORK for office buildings. Each development is given a score out of 100, which determines its EXPIScore star rating, ranging from three to six stars. These ratings are typically valid for 18 months for new developments and three years for existing completed properties.
According to EXPIScore, their rating system is the first of its kind in the world that focuses on human-centric customer experience in buildings. The system was developed by Marigold Kimura, a researcher holding a PhD from the University of Melbourne. While the company is based in Singapore, its parent company is EXPI Plus, an Australian firm founded by Kimura in 2020.
Kimura collaborated with Peter Holland, executive advisor of EXPI Plus, in developing the EXPIScore rating system. Holland, who was previously a director at Cistri, the Singapore subsidiary of Australian urban design consulting firm Urbis, brought his expertise to the project.
The decision to launch EXPIScore in Singapore was based on the country’s culture of innovation and advanced real estate market, according to Kimura. She adds, “We are honored to have worked with our pilot adopters, which include large institutional real estate companies from Singapore and around the world.”
One of the pilot adopters of EXPIScore is Singapore Land Group (SingLand). Their recently refurbished Singapore Land Tower in Raffles Place has achieved the highest rating of six stars in the EXPIScore: WORK category. This rating is given to buildings that demonstrate industry-leading innovation, design features, amenities, services, processes, and capabilities to provide the best human-centric customer experience.
Cynthia Liang, assistant general manager of SingLand Commercial, says, “The six-star rating awarded by EXPIScore to the Singapore Land Tower is a testament to the hard work we have put into our asset enhancement initiatives, from building design and amenities to management, tenant engagement, sustainability, and more.”
EXPIScore plans to conduct their proprietary market surveys every two to three years to keep up with changing consumer expectations. The company also has plans to expand globally, with local market studies conducted in each market to adapt the rating criteria to fit the preferences and cultures of different regions.
In conclusion, EXPIScore’s rating system provides a valuable and innovative way to assess the human-centric customer experience in buildings. With its carefully selected criteria and focus on continuous improvement, the system is set to make a significant impact in the real estate industry.