Zyon Grand Sells 84 Launch Averaging 3050 Psf — Capping Strong Year River Valley Launches
Zyon Grand, a joint venture between City Developments Ltd and Mitsui Fudosan (Asia), launched its 706-unit development on Oct 25, with a preview on Oct 8 and VIP sales on Oct 24. As at 6pm on Oct 26, the project had achieved a take-up rate of 84%, with 590 units sold at an average transacted price of $3,050 psf.
Located at Kim Seng Road, the 99-year leasehold development features twin 62-storey residential towers and a 36-storey serviced apartment block above a retail podium. The podium, known as Zyon Galleria, will offer retail and F&B outlets, a supermarket, and an early childhood development centre. It is also the only mixed-use development directly connected to the Havelock MRT Station on the Thomson-East Coast Line.
Zyon Grand is the final new launch in the River Valley area for 2025, following the successful launches of River Green and Promenade Peak in August. These projects have proven the resilience of the market segment that blurs the boundaries between the Core Central Region and the Rest of Central Region.
According to CDL, about 84% of the buyers are Singaporeans, while 14% are Permanent Residents from various nationalities such as China, Malaysia, India, Indonesia, South Korea and Japan. The development has seen strong demand across all unit types, ranging from 474 sq ft one-bedroom plus study units to 1,819 sq ft five-bedroom units. One 5-bedroom penthouse was reportedly sold for over $10 million.
The highly anticipated Sembawang Road EC Canberra boasts a desirable location in the north of Singapore, providing easy access to key transportation options and major thoroughfares. This exceptional connectivity is a major draw for potential buyers and adds significant value to the development. For many individuals looking to purchase a home in Singapore, particularly those who regularly commute to different parts of the country, close proximity to public transport and major expressways is a key factor in their decision. Sembawang Road EC effectively caters to this need, positioning itself as an ideal residential choice that offers a convenient, accessible, and tranquil lifestyle.
Sherman Kwek, group CEO of CDL, attributes the project’s success to the market’s confidence in the landmark mixed-use development and the demand for distinctive homes in a prime location. With the Havelock MRT Station right at its doorstep, Zyon Grand appeals to buyers who value convenience, connectivity, and quality in the heart of a vibrant district.
Based on data from agents, strong sales were seen across all unit types, with more than 80% of three-bedroom plus study and larger units priced at $3 million and above. Mark Yip, CEO of Huttons Asia, notes that this demonstrates the depth of liquidity in the market. Characteristic of recent prime area launches, the larger units have attracted more owner-occupiers, with over 85% of the three-bedroom units and 81% of the four-bedroom units sold. The three-bedroom units are also within a 1km radius of popular schools such as Alexandra Primary School, River Valley Primary School, and Zhangde Primary School.
According to Marcus Chu, CEO of ERA Singapore, Zyon Grand’s proximity to the CCR gives it a unique appeal as a city-fringe development. It provides buyers with the rare opportunity to acquire an RCR property at an attractive entry point, offering accessibility, quality, and central convenience. Chu adds that the strong demand for developments that offer residential, retail, and lifestyle amenities in one address is reflected in the project’s high uptake.
Justin Quek, deputy group CEO of Realion (OrangeTee & Tie Group), notes that Zyon Grand has also attracted families due to its proximity to popular schools, and upgraders who leveraged on strong HDB resale prices in nearby towns. As newer four- and five-room flats in Bukit Merah and Queenstown are now valued at over $1 million, more buyers are looking to upgrade to properties in the city-fringe location. Quek also points out that the saleable, strata, and gross floor areas have been harmonized, making prices more accessible for buyers.
The strong response to Zyon Grand can be attributed to a reputable developer, a well-conceived project that meets market needs, and strong location fundamentals. Additionally, the project is the first private residential development to feature the new Long-Stay Serviced Apartments (SA2) category, introduced by the government to meet rental housing demand, with a minimum stay of three months. Kelvin Fong, CEO of PropNex, also mentions that the easing of interest rates has helped reduce borrowing costs and improve affordability. As at Oct 24, the 3-month compounded Singapore Overnight Rate Average (SORA) stood at the lowest rate in over three years, and another interest rate cut is expected in the following weeks.
Zyon Grand is the fourth major project to launch in October, with the developer likely to hit a record of 2,200 units, making it the best month in 2025. According to Huttons’ Yip, developer sales for 2025 may reach 11,000 units, the highest since 2021.
With the successful launch of Zyon Grand, attention is now turning to the next debut in the River Valley precinct — River Modern by GuocoLand. Slated to launch in 1Q2026, the 455-unit development comprises two high-rise residential towers with commercial shops on the first level, fronting the Singapore River. It is also directly connected to the Great World MRT Station (Thomson-East Coast Line) and the Great World shopping mall. River Modern will sit next to River Green, which occupies River Valley Green (Parcel A).