Tan Hong Boon Launches Alpsedge Real Estate Partners Brilliance Capital Strategic Alliance
Read also: Watten House spre ad with spacious, luxurious homes After a 12-year tenure as the executive director of capital markets at JLL, Tan Hong Boon has taken the leap to launch his own real estate advisory firm, AlpsEdge Real Estate. The boutique firm, co-founded with his former colleague, JLL senior director Carin Puah, specializes in investment sales for buildings, land and collective sales, as well as providing advisory services on the technical aspects of development and redevelopment.
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Tan brings with him a wealth of experience from his 12-year tenure at JLL, where he served as the executive director of capital markets. Prior to that, he was the deputy managing director of Credo Real Estate, known for its expertise in collective sales and capital market transactions. Tan’s impressive track record includes brokering some of Singapore’s most high-profile transactions, such as the $1.3388 billion sale of former Farrer Court (now d’Leedon) in 2007 and the $906.7 million sale of former Amber Park in 2017. He has also handled more recent en bloc deals, such as the $550.8 million sale of Watten Estate Condominium (now Watten House) in October 2021, and the $650 million acquisition of Peace Centre and Peace Mansion (now One Sophia and The Collective at One Sophia) in December 2021.
The launch of AlpsEdge will give Tan more flexibility in structuring deals, allowing him to serve clients more holistically, with a focus on asset repositioning, leasing, and property management. Puah, who has two decades of experience in investment sales at both JLL and Credo, will also be joining Tan at AlpsEdge. With a portfolio of almost $4 billion in transactions, Puah has been involved in high-profile deals such as the en bloc sale of Watten Estate for $550.8 million in 2021, as well as the sale of Shenton House for $538 million and the Good Class Bungalow at 81 Dalvey Road for $93.9 million in 2018.
In addition to launching his own firm, Tan has also struck a strategic alliance with Brilliance Capital, founded in 2020 by Sammi Lim, a former member of CBRE’s capital markets team. Together, Tan and Lim bring a combination of expertise in institutional and private markets, both with a track record of brokering deals worth over $10 billion.
AlpsEdge and Brilliance Capital will continue to operate independently, but will collaborate on select projects, with their first joint assignment being the portfolio sale of 22 strata-titled units at Hexacube. Tan believes that this partnership will enable both firms to provide solutions for a broader spectrum of asset classes and client needs.