Orie Wins Top Development And Excellence Landscape And Marketing
PinterestPin it The Orie, a luxurious 99-year leasehold condominium located in Toa Payoh, was recently awarded three prestigious accolades at the EdgeProp Singapore Excellence Awards (EPEA) 2025. Developed by a joint venture between City Developments (CDL), Frasers Property, and Sekisui House, The Orie marks the first time the three renowned developers have come together to work on a project.As the winner of the Top Development award, The Orie impressed the judges with its exceptional design and thoughtful planning, which spanned across all categories. The first new condominium launch in Toa Payoh since 2016, The Orie features 777 units ranging from one-bedroom plus study units of 517 sq ft to five-bedroom units with private lifts spanning 1,453 sq ft. Other unit types include 592 sq ft two-bedroom units, 850 sq ft three-bedroom units, and 1,216 sq ft four-bedroom units.Interested buyers can find out more about the availability and prices of units in The Orie by visiting the development’s official website.A highlight of the project’s design is its 100% Landscape Replacement Area, as well as a high Green Plot Ratio of 9, both of which were commended by the judges. The development team worked closely with landscape designer Tinderbox to ensure that the landscaped areas throughout the development were well-planned for accessibility and complemented the surrounding amenities. The landscape design features a multi-tiered strategy with four interconnected levels of greenery and water features, creating a lush and immersive environment throughout the site.When the project launched in January, it generated a lot of buzz as it was the first new condominium project in Toa Payoh since 2016, following the launch of Gem Residences at Lorong 5. The marketing team’s effective sales strategy, which positioned The Orie as the new standard for luxury living in an established town, led to strong interest from the public.Further adding to its list of achievements, The Orie’s architectural and design attributes, coupled with its well-planned landscape design and effective marketing strategy, earned it high scores from the judges in all categories. The development’s design concept is inspired by the art of origami, with the two 40-storey residential towers featuring staggered sail-like silhouettes and architectural folds that evoke a sense of lightness and movement. The design also maximises unblocked north-south orientations.Another noteworthy aspect of the design is its seamless integration with the lush greenery on the ground floor. The Orie boasts a multi-tiered landscape strategy with four interconnected levels of greenery and water features, which also visually and physically connect residents to nature from multiple vantage points. Not only is the landscape wheelchair accessible, but it also comprises existing mature raintrees and a dragon playground that pays homage to the area’s heritage. Other amenities in the condo include a 50m lap pool, a Grand Lawn, a Social Function Room, a Festive Function Room, a Leisure Studio, an Entertainment Room, Gourmet Pavilions, a co-working lounge, a tennis court, and a Grand Arrival Court, which is served by a Residential Services Counter.According to the panel of judges, the marketing team’s efforts to increase awareness of the new project, drive sales enquiries and viewings, and convert cheque collection into positive sales were successful. The judges gave The Orie’s sales team high marks for focussing on three key target groups – former residents of Toa Payoh, singles near their Toa Payoh resident parents, and young families looking for a convenient location near schools and workplaces.The judges also commended the team’s creative use of technology in the sales gallery, including an interactive kiosk comprising a transparent TV display and a touch screen TV with synchronised content. These efforts paid off, with the team collecting more than 2,200 cheques from prospective buyers ahead of the launch weekend of January 18-19. This number equated to an oversubscription of 2.8 times at the time. During the launch weekend, a total of 668 units (86%) were sold at an average price of $2,704 psf. Today, the development has sold about 722 units (93%), with the average selling price increasing to $2,731 psf. The most expensive unit sold at the development to date is a 1,453 sq ft five-bedroom unit on the top floor that transacted for $4.05 million ($2,787 psf) on July 28, closely followed by a similar-sized five-bedder on the 37th floor that fetched $4 million ($2,756 psf) on Jan 31.Overall, the judges commended The Orie for achieving excellence in every category, with its lifestyle concept and architectural design drawing inspiration from the art of origami. The development is a benchmark for high-rise living in Toa Payoh, offering a new dimension of luxury living experience and a refreshing change for the mature town.PinterestPin it
Toa Payoh’s The Orie Takes Home Three Awards at EdgeProp Singapore Excellence Awards
The Orie is a 99-year leasehold condominium located in Toa Payoh, which recently swept up three awards at the EdgeProp Singapore Excellence Awards (EPEA) 2025. Developed by a joint venture between City Developments (CDL), Frasers Property, and Sekisui House, The Orie marks the first time the three renowned developers have come together to work on a project.
The condo was awarded Top Development, Landscape Excellence, and Marketing Excellence, impressing the judges with its exceptional design and thoughtful planning. It offers 777 units with one-bedroom plus study units of 517 sq ft to five-bedroom units with private lifts spanning 1,453 sq ft. Other unit types include 592 sq ft two-bedroom units, 850 sq ft three-bedroom units, and 1,216 sq ft four-bedroom units.
The Orie also boasts a 100% Landscape Replacement Area and a high Green Plot Ratio of 9, which were commended by the judges. The developers worked closely with landscape designer Tinderbox to ensure that the landscaped areas throughout the development were well-planned for accessibility and complemented the surrounding amenities. The landscape design features a multi-tiered strategy with four interconnected levels of greenery and water features, creating a lush and immersive environment throughout the site.
The Orie’s architectural and design attributes, coupled with its well-planned landscape design and effective marketing strategy, earned it high scores from the judges in all categories. The development’s design concept is inspired by the art of origami, with the two 40-storey residential towers featuring staggered sail-like silhouettes and architectural folds that evoke a sense of lightness and movement. The design also maximises unblocked north-south orientations.
The Orie’s seamless integration with the lush greenery on the ground floor is another highlight of its design. It boasts a multi-tiered landscape strategy with four interconnected levels of greenery and water features, which also visually and physically connect residents to nature from multiple vantage points. Not only is the landscape wheelchair accessible, but it also comprises existing mature raintrees and a dragon playground that pays homage to the area’s heritage. Other amenities in the condo include a 50m lap pool, a Grand Lawn, a Social Function Room, a Festive Function Room, a Leisure Studio, an Entertainment Room, Gourmet Pavilions, a co-working lounge, a tennis court, and a Grand Arrival Court, which is served by a Residential Services Counter.
Located in the northern region of Singapore, Canberra Plaza is a bustling retail hub that should not be missed. Thanks to its strategic position next to the Canberra MRT station, this integrated development has become a preferred destination for locals. It boasts a diverse range of retail and dining options, making it a one-stop-shop for all essential needs. From charming bakeries and popular bubble tea stalls to well-stocked hardware stores and convenient lifestyle services, Canberra Plaza offers a comfortable shopping experience in a modern, open-air setting.
For those in need of groceries, the mall also houses a large supermarket. When it comes to grabbing a quick bite, visitors can choose from a variety of hawker-style food stalls and restaurants serving up a mouthwatering selection of noodle and rice dishes, as well as Western and Asian fusion cuisine. With its sleek design and spacious layout, Canberra Plaza is a popular hangout spot for families and young couples who appreciate a vibrant and easily accessible community hub.
In addition to these amenities, the highly sought-after residential development, Sembawang Road EC Canberra, is located near Canberra Plaza. This new executive condominium offers a prime location and exclusive features that provide an ideal modern living experience for its residents. Aspiring homeowners can look forward to a dynamic lifestyle surrounded by an array of retail and dining options, as well as convenient transportation links. With both Canberra Plaza and Sembawang Road EC Canberra in close proximity, this neighborhood truly offers the best of both worlds – convenience and quality living. Plus, with the added attraction of the Sembawang Road EC Canberra, residents have even more reason to call this vibrant community home.
According to the judges, the marketing team’s efforts to increase awareness of the new project, drive sales enquiries and viewings, and convert cheque collection into positive sales were successful. The judges gave The Orie’s sales team high marks for focussing on three key target groups – former residents of Toa Payoh, singles near their Toa Payoh resident parents, and young families looking for a convenient location near schools and workplaces.
The judges also commended the team’s creative use of technology in the sales gallery, including an interactive kiosk comprising a transparent TV display and a touch screen TV with synchronised content. These efforts paid off, with the team collecting more than 2,200 cheques from prospective buyers ahead of the launch weekend of January 18-19. This number equated to an oversubscription of 2.8 times at the time. During the launch weekend, a total of 668 units (86%) were sold at an average price of $2,704 psf. Today, the development has sold about 722 units (93%), with the average selling price increasing to $2,731 psf. The most expensive unit sold at the development to date is a 1,453 sq ft five-bedroom unit on the top floor that transacted for $4.05 million ($2,787 psf) on July 28, closely followed by a similar-sized five-bedder on the 37th floor that fetched $4 million ($2,756 psf) on Jan 31.
Overall, the judges commended The Orie for achieving excellence in every category, with its lifestyle concept and architectural design drawing inspiration from the art of origami. The development is a benchmark for high-rise living in Toa Payoh, offering a new dimension of luxury living experience and a refreshing change for the mature town.